Posts Tagged ‘generic domains’

You are a business. You are a person operating your business. You are your business. Which ever way you slice it there is always a need to develop leads online and the process can be endless and overwhelming. While there is a ton of great information out there (I personally like EarnersBlog.com and ProBlogger.net), it is important to decide which direction you wish to take to produce leads.

The obvious choice is to take the social network and social media route, but an often untapped and successful arena is generic domains. Generic domains can be essential for your business to get the competitive edge, especially with regard to local search.

Example:  You are a Chiropractor in Scottsdale, AZ and have a domain name for your business such as CheapScottsdaleChiropractorForYou.com.  Rather than taking a gamble that keywords alone will bring you to the top, why not own the definitive searchable name for your market?? ScottsdaleChiropractor.com is available for only $1500.00. Could you find a better name to dominate your niche market?  This is a steal when you think about the leads that this name can produce.  Five new clients and larger submissions to the insurance provider can pay for it.

So now you have the domain name….

What’s next? There are two important ways to establish leads.

1. Create a Lead Generation Page similar to ours. Customize and brand it for your company. Take it a step further and implement a video of your offerings, along with content, directly targeting localized search (usually three to five words) for your keywords and let it work its magic. You will have to update the content regularly to stay optimized, but nonetheless you can have a substantial Web presence with a solid domain name and an affordable yet effective lead generation site.

2. Forward the domain to your business site. The issue here is the search engines. Rumor has it you need to make sure you 301 permanently forward for the search engines (please don’t quote me, I’m not an SEO guy). This, plus setting up an email account such as Dr.Palmer@scottsdalechirpractor.com, will definitely add some validity.

I have made numerous calls to sell generic domains to relevant business owners and more times then not, I get hung up on. The sooner business owners see the value in domains and lead generation online, the easier it will be to create substantial and relevant leads without placing ridiculous print ads and Adword campaigns to no avail.

Please leave your comments and let me know your thoughts.

Regards,

Chris Gruler @ChrisRGruler.com